This Workshop Owner Explains Why People Have A Negative Perception Of Car Workshops In Malaysia

Sep 24,2014
52-year-old Wong Wai Ming was 14 when he decided to leave school to work at his uncle’s car workshop. The visionary business man – whose aspirations at 17 was to be his own boss – today is the proud owner of 9 workshops under the S8 Group. Mr. Wong lists morning jogs, yoga and meditation as part of his daily routine before coming into work, not before continuing on to “do the things that I like to do”. His story today may sound like a bed of roses but life was not always this easy going for the self-made entrepreneur.

Mr. Wong started his very first car repairing business under a canopy at a petrol station along Jalan Ampang. With not enough money and faith from his father then that he would succeed, Mr. Wong made the decision to start his own business with what capital he had as his father was not willing to lend him money. Due to his beliefs in having to constantly improve, Mr. Wong has successfully grown his business to what it is today.

On the negative perception people have of car workshops in Malaysia…

“I’ve been in this industry for so many years; the most challenging thing is that car owners have a bad impression on all car workshops – this is the general thinking of the public. Why do they have this perception of car workshops? The industry is very competitive – this leads to price wars, which then affects business profits, resulting in cheating and lying. To survive in this industry, workshop owners will try everything in order to acquire customers, including starting price wars. This is evident in the industry, until this very day.”

What is your opinion of workshops that overcharge, lie and cheat?

“The more they lie and cheat, the more they will suffer. They are not visionary and have no long-term planning; they have no strategic planning.”

When asked how he, as founder and managing director of S8 Group, faces the challenge of battling the negative general perception Malaysians have of car workshops and surviving in this competitive industry, Mr. Wong replied, “We’ve always been wary about how we should approach this problem and that is why over 10 years ago, we established our 5 service principals – Fast, Professional, Satisfaction, Respect and Comfort. The most important thing is customer satisfaction and making sure that customers feel comfortable with us.”

Mr. Wong, as successful as he is today, never forgets to give back to society, “When a beggar comes to you, you will not stop to think about whether you should give or not give – you will just give. This applies to charity, there is no specific reason – you just want to do something. Sometimes, it’s not that people don’t want to give, it’s because they don’t know how to contribute and what platforms on which they should. Everyone has a conscience; we are merely providing a platform for them.”

Interested in making a car appointment with car workshops under the S8 Group? Choose from any of Mr. Wong’s 9 workshops that are certified by and listed on Carama:

Araba Auto Car Care Sdn Bhd
No. G-G-1, Blok G, Jalan PJU 1A/3, Taipan 2 Damansara, Ara Damansara, Petaling Jaya, Selangor 47301

Pusat Perkhidmatan Membaiki Kereta S8 Sdn Bhd
No. 2-G-1, Jalan Medan Pusat Bandar 4a, Seksyen 9, Pusat Bandar, Bandar Baru Bangi, Selangor 43650

Pusat Tayar S8 Sdn Bhd
No.1, Jalan 4/12, , Seksyen 4, Bandar Baru Bangi, Selangor, 43650

S8 Auto Car Care Group Sdn Bhd
No 1, Jalan Cendana 1, Taman Cendana, Jalan Sungai Chua, Kajang, Selangor 43000

S8 Auto Car Care Sdn Bhd
No.A1-G Jalan SS15/8A, Subang Jaya, Petaling Jaya, Selangor 47500

S8 Service Centre SDN BHD - (Ara Damansara)
No. J-G-20, Blok J, Jalan PJU 1A/20B Dataran Ara Damansara, Petaling Jaya, Selangor 47301

S8 Service Centre Sdn Bhd - (Sri Hartamas)
No 34 & 36 Jalan 28/70A, Desa Sri Hartamas, Sri Hartamas, Kuala Lumpur 50480

Poh Yap Tyre Auto Services Sdn Bhd
No.30 Ground Floor, Jalan 3/7, Seksyen 3, Bandar Baru Bangi, Selangor 43650

S8 Auto Car Care Group Sdn Bhd - (Puchong)
No.102 ,Jalan BPU 1, Bandar Puchong Utama, Puchong, Selangor 47100

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